MARKET ACCESS - SWEDEN
Import regulations and customs duties - Distribution - Transportation of goods - Standards - Patents and brands
Import regulations and customs duties
As a member of European Union (EU), Sweden applies the EU’s liberal foreign trade policy with a few restrictions, especially on farm products following the implementation of the CAP (Common Agricultural Policy). According to this policy, compensations are applied on import and export of farm products that favor the development of agriculture within the EU. This policy also implies a certain restriction on goods for entering the EU territory. For the safety of public health, all imported Genetically Modified Organisms; their presence should be systematically specified on the packaging. Beef cattle bred on hormones is also forbidden to import.
After the discovery BSE known as "mad cow disease," European Authorities have intensified its phytosanitary measures to ensure the quality of meats entering and distributed in the EU territory.
Trading within the European Union is totally free from customs duties, provided that the country of origin of the goods is one of the 25 European Union Member States. However, exporters must fill the intrastate declarations for introducing any new products into Sweden.
The customs duties for non-European countries are comparatively low:
• manufactured goods (4.2% on average for the general rate),
• textile, clothing items (high duties and quota system)
• food-processing industry sectors (average duties of a 17.3%
Exporters can refer TARIC code and its database in order to get rid of the exhaustive regulations and customs tariffs regarding their products.
Furthermore, a number of bilateral and multilateral agreements have been signed by the European Union, in order to define specific customs duties with the following countries:
- Customs agreements with Australia, Canada, United States, Mexico and South Korea.
- The EU-EFTA (European Free Trade Association) Agreement that was signed in 1972 with Iceland, Liechtenstein, Norway and Switzerland.
- Free trade agreements with Bulgaria and Romania that hope to join the European Union in 2007.
- Mediterranean Agreements, concerning: Turkey, Israel, Jordan, Morocco, Palestinian Authority, Tunisia, Egypt, Lebanon, and Syria.
- The ACP agreements, with 95% of the tariff lines with a rate of a 0% for developing countries in Africa, the Caribbean Islands and Pacific. The Cotonou Agreement, signed in the year 2000, defines the new EU-ACP partnership.
- The Generalized System of Preferences (GSP): 54% of the tariff lines are at 0% for developing countries outside the ACP framework.
Excise duties are also levied on certain products, especially on the spirit.
To get further information on the VAT rates in Sweden, please check the list of vat rates applied within the European Union (October 2003), as well as the Customs website.
To get further information on Excise duties, please check the European Union excise duty tables (December 2003).
The Swedish market is often at the forefront for penetrating Scandinavian markets as well as the Baltic countries. Thus, numerous European companies are present in this competitive market. Swedish consumers (excluding the upper classes) are very price conscious and are largely attracted by medium end products.
In 2004, Swedish retail business reached to 45.2 billion euros, a growth of 3.3% as compared to 2003.
The Business to Consumer (B to C) market
The Swedish market for consumer goods is very structured though there is a large number of specialized retailers. Food distribution, for example, is concentrated around 3 groups:
-ICA Sverige AB (group Ahold) with 1883 retail outlets and had a growth of 4% in 2003.
- Axfood AB, with 883 retail outlets, specialized in "soft discount", i.e. large sized discount stores.
- CoopSveridge AB (KF) , (KF), with 879 retail outlets which grew by 1.3% in 2003. It is losing its market share.
These 3 groups accounted for 74.3% of the retail food business in the country and 94.5% of the organised distribution in 2003. However, a new group has recently appeared: Bergendalhs with 139 retail outlets which had a growth of 26.7% in 2003.
The non-food sector is dominated mainly by Swedish groups such as (H&M in clothing and IKEA in furniture). However, some new foreign brands are establishing themselves progressively in Sweden (for example Mango and Zara in the clothing sector).
Generally speaking, the Swedish market has followed the same evolution pattern as that of western countries in the past 20 years, i.e. the emergence of large shopping centers often situated on the outskirts of big cities. Their growth is often detrimental to the interest of retailers situated in the city centers.
The Business to Business (B to B) market
The Swedish industrial textile sector is largely dependent on big multinational groups like Ericsson, Volvo, ABB, SKF, Electrolux and Ikea. This strong dependence on these big groups explains in part the lack of a development policy for SME/SMI (small and medium-sized enterprises /industries).
The sale and distribution of imported products in Sweden is either undertaken by the importer himself or by an agent. However, franchising has become a widely popular distribution system, resulting in significant cost reductions. Eliminating the margins of intermediaries such as agents allows for a reduction in prices, to the benefit of consumers. In 2004, there were 300 franchise networks and 12,000 franchises, which achieved a total turnover of 9 billion euros.
Sweden is further characterized by high taxes, mainly a tax on the rich, dividend taxes, and ever increasing capital gains taxes.
However, this problem has come to the notice of the government which is making concerted efforts to attract new investors. The role of promoting Foreign Direct Investments (FDI) in Sweden has been assigned to the"Invest in Sweden Agency" (ISA) which provides assistance to companies interested in setting up in the country. Investment in the Swedish market is invariably profitable in the long term. Current growth sectors are ready-to-wear and home decor,as well as numerous opportunities in the fields of wine, chocolate, fresh fruits, and vegetables.
Transportation of goods
The road network extends over 210,500 km of which 98,000 km are state-owned. The state network includes 9,800 km of main roads, 4,900 km of highways, and 83,500 km of secondary roads. The department in charge of the road transportation is the Vägverket with the help of the Swedish National Road Administration (SNRA), a state-owned company. Both of them handle the maintenance of the roads, infrastructure and development projects.
The rail network extends over 15,003 km of which 67% are electrified. The state infrastructure represents more than 80% of the total network.The main cities of the country are connected with each other: 4 hours are needed to go from Stockholm to Malmö and 6 hours to go from Stockholm to Göteborg. The department handling the railway transportation (Banverket - BV) plans the construction of various high-speed tracks throughout the country. The state infrastructure represents more than 80% of the total network.
The sea transport is vital for Sweden due to its 2,700 km of coasts and its numerous islands. Almost the entire international and half the internal business is carried out by sea. The main ports are Göteborg: 30.7 million tons of freight in 1998, Helsingborg- 10.1 million tons of freight in 1998, Trelleborg- 9.6 million tons of freight in 1998, Luella- 7 million tons of freight in 1998. All the Swedish ports and their current operations are under the custody of the Swedish Maritime Administration, a state-owned company.
Sweden owns 3/7th of the SAS company capital, along with Denmark and Norway. SAS controls 90% of the air market in the region and the rest of the market is shared between 2 private airline companies: Malmö aviation and Transwede. The main airports are Stockholm (Arlanda), Göteborg (Landvetter) and Malmö (Sturup).
The Swedish Institute of Standardisation (Standardiseringeni Sverige (SIS) is the organization in charge of drafting rules for standardization and approval in Sweden.
The other important organizations are National Administration of the Food ( Statens Livsmedelsverk), the Swedish Electric Committee (Svenska Elektriska Commissioner) or the National Institute of Product Trials (Sveriges Proving och Forskningstitut).
The standard ISO 9000, although optional is a factor for competitiveness.
Patents and brands
The organization responsible for the protection of intellectual property in Sweden is the Swedish Patent and Registration Office. Sweden signed the agreement of Paris concerning the protection of industrial property and the agreement which establishes the World Intellectual property Organization (WIPO). In terms of patents, they ratified the agreement of Munich for European patents, as well as the Patent Co-operation Treaty.
The country signed the Agreement of Madrid relating to the international Register of trademarks, and also signed the Nice agreement concerning the classification of goods and services. Sweden signed the Agreements of Vienna on International Classification of the Representational Elements of Trademarks.
Patents are protected on payment of annual fees. Trademarks have an unlimited protection as regards to the payment of annual rights and technical design are protected for 20 years.
Texts currently applying to patents/brands
- Text Date entered into law Period of validity Comment
- Patent Act - Period of validity of 20 years
- Trademark Trademarks Act - Period of validity of 5 years